Our Firm

Generations Private Wealth was founded in 2017 and is located in San Antonio, TX. We are proud to call the beautiful Texas hill country area home and strive to contribute meaningfully to our community.

Our mission is to bridge the divide between where our clients are now and where they want to be in the future.

Our Firm

Our Team

Aaron F. Flores is the Founder and President of Generations Private Wealth and has the privilege of working with clients in formulating a financial plan that addresses key issues such as investment planning, retirement planning, insurance planning, tax planning, estate planning, and cash flow management. Aaron uses a disciplined approach to assist clients through the development, implementation, and maintenance of their personalized financial plan. While following this approach, he will guide clients through the wealth accumulation, wealth preservation, wealth distribution, and wealth transfer phases of their lives.

Aaron has over a decade of experience in financial services in roles as a financial advisor, brokerage trader, and fund manager. A native of Lubbock TX, Aaron graduated from Texas Tech University with a BA in Spanish. Aaron is also the author of the Planlyspeaking Blog and host of the Planlyspeaking Podcast which both address key issues faced by today’s investor. In his spare time, Aaron is involved in community affairs, having donated time to his church and other charitable events. Aaron’s passions are his faith, family, friends, and clients.


San Antonio, TX